Marketing Services

Lonza’s in-house marketing team capitalizes on a wide range of experience in the effective and creative promotion of treated wood products to help you develop business. We work closely with you to create and implement marketing initiatives. Our marketing advice and custom design services bring valuable brand recognition our partners. We create standard and custom literature, displays, advertisements, videos, and much more.

Licensee Program

By licensing our technical information and trademarks, customers can benefit from comprehensive promotional programs for treated wood. We develop and promote well-recognized and respected treated wood brands, such as Wolmanized® Outdoor® Wood, through advertising, trade shows, and sponsorships and maintain a vast library of treated wood literature and materials.

Education

Videos, animations, informational brochures and literature educate retailers, inspectors, specifiers, contractors and end users about the benefits and proper use of your treated wood products. Our Wolmanized® Wood® University is dedicated to educational topics in the residential and commercial treated wood market.

Industry Involvement

Lonza holds membership in more than 50 different industry associations including AWPA, WWPI, AREMA, SPTA, and NADRA. Our staff not only attends meetings, but also holds leadership roles that help shape our industry. We exhibit at more than 20 national and regional tradeshows including TechAdvantage, Wood Solutions Fairs, and NHLA. We attend and support more than a dozen dealer/retailer events.